What2Post vs Taplio: Which LinkedIn Tool Is Right for You?
If you are comparing What2Post and Taplio, you are choosing between two very different ways to grow on LinkedIn. Taplio is an all-in-one platform built around publishing: write posts with AI, schedule them, and manage leads from one dashboard. What2Post is narrower on purpose. It helps you stay consistent and engage in your own voice, with daily content ideas and comment suggestions you approve before anything goes live.
Here is an honest, up-to-date comparison so you can pick the one that fits how you actually work.
At a glance
| What2Post | Taplio | |
|---|---|---|
| Best for | Staying consistent and engaging in your voice | All-in-one publishing, scheduling and lead gen |
| Core approach | Daily ideas plus comment suggestions you approve | AI post generation, scheduling and a LinkedIn CRM |
| Commenting | AI comments drafted in your voice, you post them | Engagement tools, less commenting-focused |
| Content ideas | 3 personalized ideas per profile per day | AI writer and viral post inspiration |
| Automation | None, you approve everything | Scheduling and engagement automation |
| Free tool | Free LinkedIn post editor, no account needed | 7-day free trial |
| Starting price | From $24.99/mo | From $39/mo |
| Platforms |
What Taplio does well
Taplio calls itself the only all-in-one AI tool to grow your brand on LinkedIn, and that is a fair description. In one place you get an AI post writer, a content scheduler, carousel generation, analytics, a Chrome extension, and a built-in LinkedIn CRM with lead lists. If your goal is to run an entire LinkedIn publishing and outreach operation from a single dashboard, Taplio is built for exactly that, and it has the broadest feature set of any tool in this comparison. It starts at $39 per month with a 7-day free trial.
Where What2Post is different
What2Post is not trying to be an all-in-one suite. It focuses on the two things most people actually struggle with: showing up consistently, and engaging without sounding like a robot.
- Daily content ideas: three personalized ideas per profile every day, each with a hook and a prompt, so you never start from a blank screen.
- Comment suggestions in your voice: What2Post scans your feed, surfaces the posts worth engaging on, and drafts comments that sound like you. You review and post them yourself, so nothing is auto-sent.
- Consistency built in: an activity monitor and streaks keep your habit visible, and battles, solo or with a group, add friendly accountability.
- A free LinkedIn editor: draft, format, and preview posts at what2postapp.com/editor without even creating an account.
The biggest difference: automation vs your own voice
This is the real fork in the road. Taplio leans into automation, with scheduling queues and engagement tools that run in the background. What2Post deliberately keeps you in the loop. Every comment and post is something you approve, because the whole point is to sound like you, not like software. If hands-off scale is what you want, Taplio gives you more of it. If authenticity and staying within LinkedIn's norms matter more to you, What2Post's approach fits better.
Pricing compared
What2Post starts at $24.99 per month. The Individual plan is $29.99 monthly or $24.99 billed yearly, and the Business plan is $24.99 per profile, or $19.99 per profile billed yearly. Both come with a 7-day free trial and no credit card required. Taplio starts at $39 per month, also with a 7-day trial. For a single creator, What2Post is the more affordable entry point, and you can use the free editor before paying anything.
Who should choose Taplio
Choose Taplio if you want one dashboard to write, schedule, and run lead generation, and you are comfortable paying more for that breadth. It is a strong fit for solo founders and B2B marketers who treat LinkedIn as a full publishing and pipeline channel.
Who should choose What2Post
Choose What2Post if your problem is not features but follow-through. You know you should post and engage consistently, but you run out of ideas or time. What2Post is built to make showing up the default: daily ideas, comment drafts in your voice, and streaks that keep you accountable, at a lower price.
Is What2Post a good Taplio alternative?
Yes, for the right person. If you mainly want help being consistent and engaging authentically rather than a full scheduling-and-CRM suite, What2Post covers that core job for less. If you specifically need lead lists, a CRM, and bulk scheduling, Taplio's broader toolset may suit you better. For a wider list, see our roundup of the best Taplio alternatives.
FAQ
Is What2Post cheaper than Taplio?
Yes. What2Post starts at $24.99 per month versus Taplio's $39 per month, and What2Post offers a free LinkedIn editor you can use without an account.
Does What2Post automate commenting?
No. What2Post drafts comments in your voice, but you review and post them yourself. Nothing is auto-sent.
Can What2Post replace Taplio?
It depends on what you use Taplio for. For consistency, content ideas, and engagement, yes. For lead-gen CRM and bulk scheduling, Taplio does more.
Try What2Post
Start a free 7-day trial at what2postapp.com, no credit card required, or try the free LinkedIn editor first.
Related comparisons: Best Taplio Alternatives, What2Post vs Supergrow, What2Post vs AuthoredUp, and What2Post vs PowerIn.