What2Post vs AuthoredUp: Two Different LinkedIn Jobs
What2Post and AuthoredUp are often mentioned together, but they solve different problems. AuthoredUp is a formatting and analytics tool: it makes your LinkedIn posts look polished and shows you how they performed. What2Post helps you decide what to post and comment, and keeps you consistent. Many creators could use both, so here is an honest breakdown of where each one earns its place.
At a glance
| What2Post | AuthoredUp | |
|---|---|---|
| Best for | Ideas, engagement and consistency | Formatting and post analytics |
| AI content ideas | 3 per profile per day | Not included |
| Commenting help | AI comments in your voice | Not included |
| Post formatting | Free editor with live preview | Editor with styling and 300+ hooks |
| Analytics | Engagement, top posts, best times | Detailed post analytics |
| Consistency tools | Streaks, battles, activity monitor | Drafts and snippets |
| Starting price | From $24.99/mo | From $19.95/mo |
| Free option | Free editor plus 7-day trial | Free trial, no card |
What AuthoredUp does well
AuthoredUp is the polish-and-measure tool. Its editor gives you text styling, bullet points, and a live preview so your posts look clean before they go out. You get unlimited drafts, snippets, and company pages, a library of 300+ hooks and post endings, one-click post reuse, and solid content analytics, all through a Chrome extension. It is $19.95 per month for the Individual plan and $14.95 per profile for Business, with a free trial and no card required. If your writing is already fine and you want it to look great and to see clear analytics on what you publish, AuthoredUp is excellent at that job.
Where What2Post is different
What2Post works one step earlier in the process. It helps you decide what to say and keeps you engaging, rather than formatting what you have already written.
- Daily idea prompts: three per profile per day, each with a hook and a prompt.
- Comment suggestions in your voice for engaging on other people's posts.
- Streaks, an activity monitor, and battles to keep you consistent.
- A free post editor with live preview, so basic formatting is covered without a subscription.
They overlap less than you think
AuthoredUp does not generate content ideas or help you comment. What2Post is not a deep formatting suite with a large hook library. If your bottleneck is polish and measurement, AuthoredUp wins. If your bottleneck is ideas, engagement, and follow-through, What2Post wins. Quite a few creators pair the two: engage and stay consistent with What2Post, then format and analyze with AuthoredUp.
Pricing compared
The two are close on price. AuthoredUp is $19.95 per month for an individual, and What2Post starts at $24.99 per month. Both offer free trials with no credit card, and What2Post additionally includes a permanently free editor you can use without an account.
Who should choose AuthoredUp
Choose AuthoredUp if your posting is already consistent and you mainly want your posts formatted well and measured carefully.
Who should choose What2Post
Choose What2Post if you struggle to keep up the habit or to know what to post and comment, and you want help being consistent, not just polished.
Is What2Post a good AuthoredUp alternative?
For formatting alone, the free What2Post editor covers the basics, but AuthoredUp's hook library and analytics go deeper. As an alternative for the bigger job, staying consistent and engaging, What2Post does what AuthoredUp does not.
FAQ
Does What2Post format posts like AuthoredUp?
It includes a free editor with live preview for basic formatting. AuthoredUp offers more advanced styling and a large hook library.
Can I use both?
Yes. Some creators draft and engage with What2Post and use AuthoredUp for final formatting and analytics.
Which is better for analytics?
AuthoredUp specializes in post analytics. What2Post includes engagement analytics alongside ideas and commenting.
Try What2Post
Start a free 7-day trial at what2postapp.com, no credit card required, or try the free LinkedIn editor first.
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